Small Business Saturday: Shop Small, Support Local

Small Business Saturday images
Small Business Saturday Shop Small, Support Local

Small Business Saturday is a yearly event encouraging people to shop at small shops and businesses in their local communities. It is a day to celebrate and support the small businesses that are the backbone of the economy. 

When you buy from a small business, you support their dream and invest in your community’s economy. Small businesses create jobs and generate revenues that stay in the local area. Which helps support various community services. 

What is Small Business Saturday?

If you’re a small business owner, you may have heard of Small Business Saturday – a day dedicated to supporting local businesses. In the United States, it takes place on the Saturday after Thanksgiving. It is considered an alternative shopping event to Black Friday and Cyber Monday.

The concept behind Small Business Saturday is simple – to promote and celebrate the importance of small, locally-owned businesses to our communities. These businesses are often the backbone of our neighborhoods, providing unique products and services that add character and personality to our towns and cities.

History of Small Business Saturday

Small Business Saturday was first observed in the United States on November 27th, 2010. It was created by American Express in an effort to promote small businesses during the holiday shopping season. The idea quickly gained popularity and has since become an annual event.

Small Business Saturday aims to help all types of small businesses, whether they operate online or have physical stores. It supports them regardless of whether they accept American Express as a payment option.

Since then, Small Business Saturday has become a highly anticipated event for small business owners and customers alike. Supporting local small businesses is crucial because they are the lifeblood of communities.

Who Participates in Small Business Saturday?

Above all, the primary purpose of this event is to encourage people to support small and locally-owned businesses. This includes retail stores, restaurants, salons, grocery stores, service-based businesses, and even online small businesses.

When defining a small business, the U.S. Small Business Administration (SBA) has a broad definition. Generally, it includes businesses with fewer than 500 employees. So, Small Business Saturday can involve sole proprietorships, partnerships, small corporations, and limited liability companies (LLCs) per these guidelines. 

When is Small Business Saturday 2023? 

The date of Small Business Saturday changes each year, but it always falls on the Saturday after Thanksgiving. It will be on November 25th, 2023. That’s when you should buy from Small Business Saturday.

The date of Small Business Saturday is determined by the National Retail Federation and American Express. They work together to choose a date strategically placed between Black Friday and Cyber Monday to encourage people to shop at small businesses during the entire holiday shopping weekend.

Many people are unaware of when Small Business Saturday occurs each year. Still, it is essential to mark this date on your calendar if you want to show support for small businesses in your community. This day provides an excellent opportunity to shop locally and discover unique products that you may not find in larger chain stores. 

You can check with your local chamber of commerce or city hall for more information about these events happening near you. Knowing when is Small Business Saturday is essential to supporting your community’s entrepreneurs. They work year-round to provide their customers with quality goods and services while contributing to their town or city’s economic growth. 

Why Small Business Saturday Matters

Small Business Saturday is an important event that takes place every year and matters for many reasons. One of the main reasons is that small businesses are the backbone of our community economies. 

This sense of community is something that cannot be found when shopping at larger retailers. Small Business Saturday has become an important tradition in many communities nationwide. 

It brings people together to celebrate the unique qualities that make their neighborhoods special. Also, it helps support local entrepreneurs working hard to make a difference in their communities. 

In addition, participating in Small Business Saturday can also help build relationships between businesses and customers. When shoppers support local businesses, they become invested in their success and may even become loyal customers over time. 

The economic impact of small businesses

Small businesses are the backbone of the economy, accounting for over 99.9% (approximately 33.2 million) of all businesses in the United States. They are responsible for creating jobs, driving innovation, and supporting local communities. 

  • GDP: Small businesses contribute significantly to Gross Domestic Product (GDP) by creating jobs, generating income, and increasing output. According to the U.S Small Business Administration (SBA), small businesses made 1.5 million net new jobs in 2019, which accounted for 64% of all new jobs created that year. This illustrates the vital role small businesses play in boosting economic growth.
  • Tax revenue: Small businesses also have a positive impact on tax revenue. As small businesses grow, they pay more taxes, which helps to fund government programs and services. According to the SBA, small businesses contributed $767 billion in federal taxes in 2018 alone. This money supports essential government services like healthcare, education, infrastructure development, and defense.
  • Consumer spending: Small businesses rely heavily on consumer spending to survive. People shop at small businesses, and it supports local economies and job creation. According to the Small Business Economic Impact Study, for every dollar spent at a small business, 67 cents stays in the local community. Small businesses often source their goods and services from other local businesses, creating a ripple effect throughout the local economy.

When you buy from a small business, not only are you supporting a local business owner. You are also helping them contribute to the local economy. Small businesses help create jobs and promote growth within communities. 

Job Creation and Community Development

Small businesses are the backbone of local economies across the United States. Small Business Saturday, which takes place on the Saturday after Thanksgiving, is an annual event that encourages consumers to shop at small, independent businesses instead of big-box retailers. While shopping locally has numerous benefits, one of the most important is its impact on job creation and community development.

Employment Opportunities

By supporting small businesses, consumers help create employment opportunities in their communities. According to research, small businesses account for a significant portion of new job creation in the U.S. In fact, small businesses created 1.5 million jobs in 2019 alone. Local businesses are more likely to hire people who live nearby, which means that when you shop at a small business, you support the business owner and help your neighbors.

Local Culture and Identity

Small businesses often play an essential role in shaping the character and identity of a local community. They can reflect the culture and values of the neighborhood they serve. For example, a small bookstore featuring local authors can contribute to the literary culture of the area, while a boutique clothing store showcasing the work of local designers can promote a sense of pride in the community’s creativity and talent. When small businesses thrive, they can help strengthen the sense of community and belonging among local residents.

Benefits of supporting small businesses on Small Business Saturday

When you shop at a small business on Small Business Saturday, you support the local economy and your community’s unique character and culture. Businesses often offer one-of-a-kind products and services that cannot be found in larger chain stores. By supporting small businesses, you are helping to preserve the diversity and vibrancy of your community.

It helps to level the playing field between small businesses and larger corporations. Many small businesses struggle to compete with big-box stores with huge advertising budgets. They can offer lower prices due to their economies of scale. 

Ways to support small businesses on Small Business Saturday

As a customer

You can visit your favorite local shops or explore new ones in your community. You can spread awareness about this day by sharing social media posts with hashtags #ShopSmall or #SmallBusinessSaturday. 

As a business owner

Small Business Saturday is an excellent opportunity for business owners to attract new customers and promote their businesses. There are many ways to participate in Small Business Saturday if you are a small business owner. 

  • Create Special Offers and Promotions: create special offers and promotions to encourage customers to visit your store on Small Business Saturday. For example, you can offer a discount on purchases made on that day or give away a free gift with every purchase. You can also provide free shipping for online orders or create discounted product bundles. 
  • Decorate Your Storefront: Get creative with your storefront decor by setting up eye-catching displays showcasing your products and services. Use balloons, banners, posters, or signage to inform people about Small Business Saturday and what you offer. 
  • Leverage Social Media: Use social media platforms like Facebook, Instagram, Twitter, and LinkedIn to spread the word about Small Business Saturday. Share photos of your store decorations, and promote special offers and promotions using relevant hashtags such as #ShopSmall or #SmallBizSat.
  • Collaborate With Other Small Businesses: Join forces with other small businesses in your community to create a joint promotion for Small Business Saturday. You can partner with local stores and restaurants to create a scavenger hunt where customers receive discounts or prizes when they visit participating businesses.
  • Offer Excellent Customer Service: Exceptional customer service is key for attracting new customers. It helps attract new customers during the holiday season when competition is high between large retailers like Walmart and 

Make sure that your staff is well-trained in handling customer inquiries before the event happens. Also, ensure they can provide personalized recommendations based on each customer’s needs. 

Participating in Small Business Saturday is an excellent opportunity for business owners to gain brand exposure, especially during the busy holiday season. It provides a distinct advantage over the Black Friday deals offered by big retailers, allowing small businesses to attract new customers while retaining their existing ones.

Examples of small businesses you can support

There are many small businesses that you can support on Small Business Saturday. Some examples include local bookstores, restaurants, clothing boutiques, and gift shops. By supporting these businesses, you are helping to strengthen the local economy and create a more vibrant community.

By shopping at these establishments instead of large department stores or online retailers, consumers can significantly impact their local economies while also enjoying unique products that come from supporting local business owners. 

In some areas, special events may be held in conjunction with Small Business Saturday. Street fairs or pop-up shops featuring local vendors are a few examples. 

Don’t miss out on the opportunity! Mark your calendar for when is Small Business Saturday 2023! 


Small Business Saturday is an important day to recognize small businesses’ contributions to the economy and local communities. By supporting small businesses, you are helping to create jobs, drive innovation, and preserve your community’s unique character and culture.

While Small Business Saturday is just one day a year, it is essential to remember small businesses’ daily impact on our communities. Supporting small businesses throughout the year can help create a stronger and more resilient economy for everyone.

Frequently Asked Questions and Answers (FAQs)

What types of businesses are included in Small Business Saturday?

Small Business Saturday is open to all small businesses regardless of the industry or location. This includes brick-and-mortar stores, online retailers, restaurants, and service providers. The only requirement is that the business must meet the criteria of being a small business as defined by the Small Business Administration (SBA).

How do I find out which small businesses are participating in Small Business Saturday near me?

The best way to find out which small businesses are participating in Small Business Saturday near you is by visiting the official website for the event or by checking with your local Chamber of Commerce.
Additionally, many participating businesses will have signs and advertisements promoting their involvement in Small Business Saturday leading up to and on the day itself.

What Resources Are Available to Small Business Owners?

American Express offers different promotional materials like posters, signs, and digital marketing resources that can be personalized. These materials are free for businesses that accept American Express as a payment option.

Why should I shop at a small business instead of a big-box retailer?

When you buy from a small business, you are supporting your local community and helping to keep money circulating within it.
Additionally, many small businesses offer unique and locally-made products that cannot be found at big-box retailers. On top of that, shopping at a small business often provides more personalized customer service than larger retailers.

When is Small Business Saturday 2023?

Small Business Saturday always falls on the last weekend of November every year, which means that in 2023 it will take place on November 25th.

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